Ennobling: creativity, skill and passion

These are the three ‘secrets’ of Primatech, the well-known Italian company in Perugia, that enjoyed a strong position in the paper conversion market for years, producing flat machines for large-format hot-stamping. This family-run company and its team have grown gradually, step by step, always with consistency and strength. The mission of brothers Mauro and Stefano Brozzi is to produce highly functional machines even while being easy to operate.

by Alex Ciabuschi

We’ve had the opportunity to visit the Primatech stand on other occasions, but at the most recent Print4All Milan, in May 2022, a meeting with Mauro Brozzi before the doors were opened to visitors gave us the chance to learn more about some aspects we weren’t aware of. We now want to share these with readers, paper converters and printers of paper and cardboard packaging, for whom ennobling is a fundamental factor in sales.

The Primatech 140

Latest-generation innovations

We were able to see and touch the simplicity of Primatech 140 with our own hands: the machine displayed at the fair is the culmination of a project that began 20 years ago and which has been continually updated with latest-generation innovations to make it even more high-performing and versatile. What’s more, we can attest that a perfect understanding of its features allows them to go further, and convinced us of the value of a “Made in Italy” product that is the match of anything from big multi-nationals.

“We want to position ourselves as a technological company capable of designing and building reliable, complex solutions”, Mauro Brozzi tells us. “The innovations you can see in this machine don’t jump out and catch the eye immediately, but are the result of continuous research and, above all, constant communication with our customers.”
The innovations in question take place after the preliminary stages of research and development but before definitive use, when the prototypes are subjected to real, specially developed stress tests carried out by simulating production at the maximum speed enabled by the system, 24/7, for several million cycles. Only when the new component is able to come through this challenging stress test without damage is it made available for use in production.

The secrets of hot stamping

As the European agents for the die-cutting machinery of the historic SBL company in Taiwan, the company also experiences contact with non-Italian firms with a wide range of diversity.
It’s no coincidence that a demo room has also been set up in the Perugia facility, where customers can not only learn all the secrets of hot stamping but also how to work properly with die-cutters, folder-gluers and binders.

But what’s so special about this machine for 100/140 hot stamping that we saw at the fair?
We need the details explained to us, but we are immediately struck by the number of colours that can be applied simultaneously.

And Mauro explains: “You can have an idea of the big potential of this series of macchines weprint in single- pass three kinds of hot-print typologies: the classical with a flat cliché, a second one with relief cliché and the third with a microetching cliché .»

We see seven, but others can be added thanks to the independent commands for the foils. The touchscreen double monitor for commands, the latest-generation electric system, the flexibility in the choice of material — from 100 g paper to cardboard of up to 2,000 g and corrugated board of up to 3 mm in thickness — are just some of the most noteworthy benefits. As for the rest, we rely on the experts to judge.

Mauro Brozzi, here with his son Giacomo at the Print4All Primatech stand

When we ask what explains the success of this company, whose 20 collaborators produce and install machines that are now recognised and appreciated throughout Europe, the answer appears to be simple: “What guides us”, says Mauro Brozzi, “is creativity combined with competence. But above all, it’s passion for the work we do. A passion we share with all the team.”