Discussing the campaign, Color-Logic<\/strong> Director of Sales and Marketing Mark Geeves <\/b>commented: \u00abAs Color-Logic enters its fourth year supplying the worldwide printing market, we have developed a campaign to assist our licensed printers, our technology partners, and the brand clients we both serve. The Color-Logic Driving Demand For Your Brand campaign focuses on how print can be used to differentiate brands in the marketplace and thereby increase sales.<\/i>\u00bb Brand Managers are under constant pressure to reduce the time from concept to production. Moreover, brands today have more product versions (SKUs) than ever before. Differentiation from the competition has never been more important when developing marketing collateral, labels, or packaging. \u00a0Also critical today are getting to market faster and maintaining product costs. Color-Logic, supplier for decorative effects and metallic colors for printing processes, has announced a campaign called Driving Demand For Your Brand<\/p>\n","protected":false},"author":2,"featured_media":25332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7731],"tags":[8451,8452,8453,8454,8455],"class_list":["post-30793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-en","tag-branding-en","tag-color-logic-en","tag-decorative-effects-en","tag-metallic-colors-en","tag-printing-processes-en"],"yoast_head":"\n
\nPrinters now recognize they are their own brand. Yet a majority of licensed Color-Logic printers have neither the resources nor the time to develop their own marketing programs demonstrating the power of print today. Such programs are necessary to help brand managers, advertising agencies, and graphic design firms understand what is possible in print today. \u00a0In response to this need, Color-Logic has created its Goodies Vault, containing more than 70 files with 200 images ready for use in printers’ marketing programs. Color-Logic also makes an entire series of sales tools available to help printers demonstrate the value of print to current and new clients.
\nGraphic Designers, in their academic and on-the-job training, receive very little education about how print works-particularly with regard to metallic printing and decorative special effects. Color-Logic plug-ins for Adobe software enable designers to add decorative\u00a0effects to their creations in seconds, rather than the hours or days currently required. In addition, Color-Logic provides licensed designers with nearly 20 educational videos showing how to create an unlimited number of decorative effects and use the 250 Color-Logic metallic colors.<\/p>\nTime saving<\/h1>\n
\nThe Process Metallic Color System<\/em> from licensed Color-Logic printers enables brand to produce the wow! facto<\/em>r they seek, using only five inks to produce 250 metallic colors and a variety of decorative effects without postfinishing.
\nColor-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.
\nColor-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results.
\nColor-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
\nColor-Logic supports the value of print and works with designers and printers to enhance their printed media.<\/p>\n","protected":false},"excerpt":{"rendered":"