{"id":31017,"date":"2018-10-15T16:12:53","date_gmt":"2018-10-15T14:12:53","guid":{"rendered":"http:\/\/www.metaprintart.info\/?p=31017"},"modified":"2018-10-15T16:12:53","modified_gmt":"2018-10-15T14:12:53","slug":"creative-corrugate","status":"publish","type":"post","link":"https:\/\/www.metaprintart.info\/en\/international-en\/31017-creative-corrugate\/","title":{"rendered":"Creative corrugate"},"content":{"rendered":"<h4>Smurfit Kappa has worked with an artist on two eye-catching and creative installations in the Netherlands and Scotland.<\/h4>\n<p>The first piece that artist Olivier Grosset\u00eate worked on was for \u2018Deventer op Stelten\u2019, an outdoor theatre festival to mark the 1250th birthday of the town of Deventer in the Netherlands. His brief was to recreate the Lebuinuschurch, which is an ancient church in Deventer dating back to 768 AD.<\/p>\n<p>Three Smurfit Kappa plants, Zedek, Van Dam and Vandra, collaborated with the artist to design and build two huge towers of over 20 metres in height and provide the 4000 corrugated boxes needed for the structure.<\/p>\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/youtu.be\/LFDINb9HEWA\"><span class=\"fusion-button-text\">VIDEO <\/span><\/a><\/div>\n<p>Smurfit Kappa employees and customers then joined over 2000 local residents and visitors at the festival to build the impressive church which weighed over 4250kg.<\/p>\n<p>The second collaboration with Grosset\u00eate was a recreation of Berlin\u2019s iconic Brandenburg Gate in Glasgow to celebrate the 2018 European Athletics Championship which were co-hosted by both cities last week.<\/p>\n<p>Smurfit Kappa\u2019s Tannochside Plant donated the 1600 boxes which were used to create the huge arch at Glasgow Green. The gate took five days to build and over 450 people came together to assemble it.<\/p>\n<p>Speaking about the initiatives, Smurfit Kappa CEO of Europe, Saverio Mayer said: \u201cS<em>murfit Kappa has a strong tradition of supporting events in the communities in which it operates<\/em>.&#8221;<\/p>\n<p>\u201c<em>It was a very rewarding experience to collaborate with such a talented artist to bring these breath-taking and important cultural pieces to life<\/em>.\u201d<\/p>\n<p>The sustainable nature of the corrugated board used to build both pieces facilitated quick and easy recycling once they were dismantled.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-30981\" src=\"http:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-300x205.jpg\" alt=\"Smurfit Brandeburg Glasgow\" width=\"434\" height=\"296\" srcset=\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-200x137.jpg 200w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-300x205.jpg 300w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-400x274.jpg 400w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-600x410.jpg 600w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-768x525.jpg 768w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-800x547.jpg 800w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg-1024x700.jpg 1024w, https:\/\/www.metaprintart.info\/wp-content\/uploads\/2018\/10\/Smurfit-Brandeburg.jpg 1082w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smurfit Kappa has worked with an artist on two eye-catching and creative installations in the Netherlands and Scotland.<\/p>\n","protected":false},"author":22,"featured_media":30977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7768,8501,7731],"tags":[8519,8516,8517],"class_list":["post-31017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura-grafica-en","category-notizie-in-breve-en","category-international-en","tag-carton-board-installations","tag-cartotecnica-en","tag-olivier-grossetete-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - 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