{"id":61521,"date":"2026-01-12T10:15:32","date_gmt":"2026-01-12T09:15:32","guid":{"rendered":"https:\/\/www.metaprintart.info\/?p=61521"},"modified":"2026-01-15T10:34:36","modified_gmt":"2026-01-15T09:34:36","slug":"a-pink-suitcase","status":"publish","type":"post","link":"https:\/\/www.metaprintart.info\/en\/international-en\/61521-a-pink-suitcase\/","title":{"rendered":"A Pink Suitcase"},"content":{"rendered":"

How marketing was born and developed at PRATI srl, a key player in the self-adhesive label supply chain.<\/h1><\/div>
\n

\u201cI must give up what I am to become what I want to be.\u201d <\/i>\u2014 Albert Einstein<\/span><\/p>\n<\/blockquote>\n

Daniela Binario<\/b>, a former colleague and journalist in the printing and packaging sector, is now Communication Manager at PRATI sr<\/strong>l. Her background in journalism makes her communication initiatives distinctly innovative. Let\u2019s discover the \u201cDaniela method\u201d together.<\/p>\n

\u2012 Daniela<\/b>, can you tell me more about this project? How did it come about?\u00a0<\/em><\/p>\n

D.B. \u2012 I start from the belief that, to achieve any objective or goal, the contribution of every member of the team is essential, at every level. The success of any trade fair also depends on those who usually remain behind the scenes, yet contribute in countless ways.\u00a0 That is why, at Labelexpo Europe 2025<\/b>, alongside our philosophical cards \u2012 updated with new quotes \u2012 we wanted to \u201cexhibit\u201d a new project: the expression of a journey undertaken together as a team.
\nI was inspired by a quote from Malala Yousafzai<\/b>: \u201cOne child, one teacher, one book, one pen can change the world<\/i>\u201d, to which I like to add a BOOKMARK. Because if you \u201cMark a Book\u201d, especially when it is done by a member of TEAM PRATI, you create something meaningful.<\/p>\n

\"InnotechMPA \u2012 So, not just gadgets?
\n<\/i>D.B. \u2012 Exactly. The \u2018bookmarks\u2019 we brought to life are also the expression of a wonderful initiative in which many of us at PRATI decided to take the plunge and share a part of ourselves with the wider world by choosing a quote from a book.\u00a0 \u00a0Once again, the energy of the group was transformed into something tangible thanks to our DIGI COMPACT, which, in a roll-to-stack configuration, produced the Prati Galaxy bookmarks, printed with the support of Konica Minolta Business Solutions Italia.<\/p>\n

MPA \u2012 Why do you consider them unique?
\n<\/em>D.B. \u2012 Because each piece of this puzzle is unique \u2012 in its content, colors, graphics and words \u2012 but above all, each one represents a member of the team and the wonderful encounters we have had within the company. It quickly became clear that there was a common thread uniting everyone; in our case, it was the theme of travel.\u00a0 To represent Prati People, I chose a quote attributed to Augustine of Hippo (Saint Augustine), as it perfectly symbolises the team experience and can now travel the world:\u00a0\u00a0\u201cThe measure of love is to love without measure.\u00a0\u00a0The world is like a book, and those who do not travel read only one page<\/em>.\u201d<\/p>\n

MPA \u2012 It\u2019s clear that, for PRATI, a trade fair is not just about showcasing machines and new products. I would call it a salon, where customers \u2012 and visitors more generally \u2012 are invited to discover and learn more.
\n<\/i>D.B. \u2012 And to share. A place where the stand becomes a bridge to innovation, such as the latest preview unveiled at Labelexpo 2025: SATURN NEXT \u2012 the smart inspection table that represents a new standard in finishing quality control.\u00a0 Fully automated and enclosed within its own shell, it protects its intellectual capabilities, just like the human brain.<\/p>\n

MPA \u2012 You said that when you conceived this initiative, you didn\u2019t think it was new. Yet it clearly is, and it has been widely appreciated. How did the idea come to you?
\n<\/i>D.B. \u2012 The idea grew out of my love for books \u2012 books that teach us, that help us see even what sometimes remains invisible.\u00a0\u00a0From the outset, I wanted to involve the TEAM, because within the company we are like pieces of a mosaic: different, unique, yet all essential in shaping the whole. The quotes collected during this journey were also published as A4 inserts, created for the Labelexpo Europe special issue of DIGITAL LABELS & PACKAGING. Then there are the \u201cphilosophical cards\u201d, constantly updated, which over time have also welcomed contributions from PRATI\u2019s external collaborators.<\/p>\n

MPA \u2012 And tomorrow?
\n<\/i>D.B. \u2012 What truly matters is the journey, more than the meta<\/span>: the path, the companions who share it, and the courage to turn one\u2019s life into a work of art. As Augustine of Hippo said, \u201cTruth is in love<\/em>.\u201d
\nThis is the common thread of PRATI\u2019s journey and, as I realise today, also my own personal common thread.
\nDuring my travels from Milan to Faenza, I often carried a book with me \u2012 chosen to be donated to the company and to enrich what I affectionately called Mary Poppins\u2019 \u201cpink suitcase\u201d. Among the many books, The Prophet<\/em> by Kahlil Gibran<\/strong> was chosen by many of us.<\/p>\n

MPA \u2012 It is clear that customers and friends no longer expect a traditional approach from PRATI, but rather a meeting place for printers and producers \u2014 both at trade fairs and on company premises \u2014 where they can engage with a company that studies, listens and strives to understand their needs in order to provide concrete solutions.
\n<\/i>D.B. \u2012 I completely agree. This is demonstrated by the latest inspection and finishing machines, born from this shared journey.\u00a0\u00a0I am deeply grateful to Chiara<\/strong> and Annalisa<\/strong> [PRATI \u2013 ed.] for allowing me to bring this idea into the company. It shows how culture, listening and a love of knowledge are practical tools \u2014 just like the machines PRATI designs.<\/p>\n

\"Chiara

Chiara Prati with Daniela Binario at Prati’s premises in Faenza (IT)<\/p><\/div>\n<\/div>