{"id":62244,"date":"2026-03-06T09:54:58","date_gmt":"2026-03-06T08:54:58","guid":{"rendered":"https:\/\/www.metaprintart.info\/notizie-in-breve-en\/62244-leggere-il-cambiamento-senza-illusioni\/"},"modified":"2026-03-12T11:08:09","modified_gmt":"2026-03-12T10:08:09","slug":"leggere-il-cambiamento-senza-illusioni","status":"publish","type":"post","link":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/","title":{"rendered":"Power and Industry: Reading Change Without Illusions"},"content":{"rendered":"

From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti<\/h1><\/div>

From the early days of digital printing and \u201cbooks-on-demand\u201d to transactional printing, and on to current reflections on selective dominance, Europe and industrial policy.
\nNicola Muraro analyses how technology, power and public choices affect Italian industry, highlighting missed opportunities, incomplete transitions and the need for a more integrated and pragmatic Europe.<\/span><\/p>\n<\/div>

Between Digital Publishing, Geopolitics and the Future of the Graphic Industry<\/h3><\/div>

Nicola Muraro <\/b>\u2013 now Partner at Interzen Consulting S.r.l<\/b>. \u2013 worked within Selecta, contributing in Italy to the adoption of digital printing for industrial technical documentation and to the experimentation with on-demand publishing, also known for the successful slogan \u201cbooks-on-demand\u201d.<\/span><\/p>\n

Later, still at Selecta, he was involved in the development of digital transactional printing in Italy and in several European contexts, supporting the shift from in-house document production within banks, insurance companies and utilities towards industrial outsourcing models. This transition led to significant cost reductions and a reshaping of market structures in the early 2000s.<\/p>\n

In recent years, alongside his industrial background, he has developed an activity in economic and geopolitical analysis, contributing to several newspapers, including Il Giornale di Vicenza.<\/span><\/p>\n

We interviewed him to retrace his professional journey and to discuss his reflections on the international context and its implications for Italian industry.<\/p>\n<\/div>

From the Birth of Digital Printing to Today<\/h3><\/div>

MetaPrintArt<\/b> \u2013 We have known Nicola Muraro for over thirty years, since the early days of digital printing applied to publishing, a phase often described as revolutionary. That period also saw the success of the slogan \u201cbooks-on-demand\u201d.
\nHow did you experience that season, and what did digital printing concretely represent for publishing at the time?<\/i><\/span><\/p>\n

Nicola Muraro <\/b>\u2013 Credit for the slogan \u201cbooks-on-demand\u201d should be properly acknowledged: it was an insight by Italo De Mas, who was able to grasp and communicate effectively the theoretical potential of digital printing.
\nWith hindsight, I believe that at that stage we fell a little too much in love with the technology. It was still immature and unable to truly deliver on its promises: printing speed and costs were not competitive, finishing solutions were weak, and at the same time offset printing continued to evolve, pushing further ahead the break-even point with digital printing.
\nThere was also the illusion that book-on-demand could radically change the structure of the Italian publishing market.<\/span><\/p>\n

MetaPrintArt <\/b>\u2013 From illusion to disappointment?<\/i><\/span><\/p>\n

Nicola Muraro<\/b> \u2013 In reality, that expectation did not materialise, at least not in the terms imagined at the time.
\nThe real change came a few years later, when advances in printing and finishing technologies made genuine industrial production of on-demand micro-runs possible. In particular, improvements in quality and the reduction of costs in colour inkjet printing represented a genuine turning point.<\/span><\/p>\n

MetaPrintArt<\/b> \u2013 What did this evolution teach you?<\/i><\/span><\/p>\n

Nicola Muraro<\/b> \u2013 The lesson I draw is that technology is a powerful enabler of change, but it never acts on its own. Without a careful reading of context and timing, there is a risk of early-adopter enthusiasm running ahead of actual market conditions.<\/span><\/p>\n

MetaPrintArt <\/b>\u2013 You have been operationally distanced from the sector for some years now. Observing publishing today from the outside, digital printing has greatly broadened access, producing very different effects: from new opportunities to more controversial phenomena, such as the proliferation of self-publishing and loosely structured publishing ventures.
\nDo you see this as a problematic transformation, or simply a natural market dynamic?<\/i><\/span><\/p>\n

Nicola Muraro<\/b> \u2013 I am not particularly convinced by the category of \u201cerrors\u201d, because it risks introducing value judgements into dynamics that, in my view, should be read more neutrally. I prefer to stick to the facts.
\nWriting a book is always an act that deserves attention and, I would say, a certain degree of sympathy. It is a form of personal expression that, thanks to digital printing, is now accessible to a much wider audience. This often happens through self-publishing or through less structured publishers, but I do not see this as a problem in itself.
\nTechnology has simply lowered barriers to entry. That the market then selects, over time, more solid content and editorial forms is a natural process. I do not believe it is anyone\u2019s role to decide in advance who is entitled to publish and who is not.
\nIf there is a transformation under way, I would not interpret it as a degeneration, but rather as the expression of a widespread drive towards self-affirmation: men and women who, by publishing a text, seek to give form and visibility to their own experience. This says far more about society than it does about technology.<\/span><\/p>\n<\/div>

Dominio selettivo e disordine globale<\/h3><\/div>

MPA<\/b> \u2013 In un tuo recente intervento sostieni che l\u2019Occidente non eserciti pi\u00f9 un dominio globale come nel secondo dopoguerra e che la strategia americana, pur riducendo l\u2019intervento militare diretto, faccia un uso crescente di leve economiche, tecnologiche e finanziarie.
\nChe cosa intendi con l\u2019espressione \u201cdominio selettivo\u201d e perch\u00e9 la ritieni una forma di potere particolarmente pericolosa?<\/i><\/p>\n

N. M.<\/b> \u2013 Con \u201cdominio selettivo\u201d intendo una forma di potere che non punta pi\u00f9 a controllare stabilmente interi territori o a costruire un ordine condiviso, come accadeva nel secondo dopoguerra, ma a esercitare pressione in modo mirato su snodi strategici: economia, tecnologia, finanza, regole, catene del valore.
\nLa nuova strategia americana prende atto che l\u2019intervento militare permanente \u00e8 costoso e spesso inefficace, ma non rinuncia all\u2019uso della forza. La redistribuisce su piani meno visibili e pi\u00f9 pervasivi, rendendo il conflitto continuo e strutturale. Non cooperazione tra pari, ma rapporti asimmetrici fondati su dipendenze, esclusioni e leve di pressione. [teoria purtroppo smentita al momento di \u201candare in stampa\u201d<\/em> – ndr]<\/p>\n

MPA<\/b> \u2013 E che porta a maggiore instabilit\u00e0…<\/i><\/p>\n

N. M.<\/b> \u2013 \u00c8 un dominio che non costruisce stabilit\u00e0, perch\u00e9 non si fonda su regole condivise. Produce alleanze instabili e competizione permanente, in cui anche gli alleati sono sottoposti a vincoli e condizionamenti. In questo senso non \u00e8 multilateralismo, ma unilateralismo esercitato attraverso strumenti economici e normativi.
\nPer l\u2019Europa questo \u00e8 particolarmente pericoloso: indebolire l\u2019Unione significa rendere i singoli Stati pi\u00f9 facilmente subordinabili. Senza una massa critica politica e industriale comune, la libert\u00e0 resta formale, ma diventa sempre pi\u00f9 costosa da esercitare.<\/p>\n<\/div>

Selective Dominance and Global Disorder<\/h3><\/div>

MetaPrintArt<\/b> \u2013 In a recent contribution you argue that the West no longer exercises global dominance as it did in the post-war period, and that the US strategy, while reducing direct military intervention, increasingly relies on economic, technological and financial levers.
\nWhat do you mean by \u201cselective dominance\u201d, and why do you consider it a particularly dangerous form of power?<\/i><\/span><\/p>\n

Nicola Muraro<\/b> \u2013 By \u201cselective dominance\u201d I mean a form of power that no longer aims to exert stable control over entire territories or to build a shared order, as was the case after the Second World War, but rather seeks to apply targeted pressure on strategic nodes: the economy, technology, finance, rules and value chains.
\nThe new American strategy acknowledges that permanent military intervention is costly and often ineffective, but it does not renounce the use of force. Instead, force is redistributed across less visible and more pervasive levels, making conflict continuous and structural. Not cooperation among equals, but asymmetric relationships based on dependencies, exclusions and pressure mechanisms [but at the moment this seems something obsolete…].<\/span><\/p>\n<\/div>

Knowledge Sharing, Innovation and Competitiveness<\/h3><\/div>

MetaPrintArt <\/b>\u2013 Another key issue you highlight is the crisis of sharing: in politics, in the economy and in scientific research. Donald Trump is well known for having repeatedly attacked university autonomy and attempted to subordinate research to power-based logics.
\nWhat impact could this vision have on Italian private industry, particularly in terms of innovation, training and competitiveness?<\/i><\/span><\/p>\n

Nicola Muraro <\/b>\u2013 The impact could be significant, because industrial innovation almost always emerges from open ecosystems in which universities, research institutions and companies interact continuously. When research autonomy is constrained and knowledge sharing is reduced, the entire system loses its capacity to generate innovation.
\nFor Italy, the problem is twofold. On the one hand, education and research are weakened precisely when companies need advanced skills the most. On the other hand, it must be acknowledged that the industrial sector itself is not always fully capable of seizing the opportunities that already exist. Universities and research centres produce knowledge, but this also requires informed and mature demand from companies.<\/p>\n

MetaPrintArt<\/b> \u2013 A suggestion for our companies?<\/i><\/p>\n

Nicola Muraro <\/b>\u2013 In a competitive global context, merely pointing out what does not work is not enough. Without active collaboration networks and without a real capacity to absorb innovation, the risk is a gradual loss of competitiveness, regardless of the policies adopted elsewhere.<\/p>\n<\/div>

Capital Goods, Exports and Energy<\/h3><\/div>

MetaPrintArt <\/b>\u2013 At the end of 2025, manufacturers of capital goods raised the alarm: uncertainty in the international context is heavily affecting industrial activity, with a marked decline in exports.
\nHow do you see the short-term future for this strategic Made in Italy sector?<\/i><\/p>\n

Nicola Muraro<\/b> \u2013 In the short term, the only viable response is greater market diversification. Reducing dependence on a limited number of outlets is essential in an unstable environment. In this sense, trade agreements with areas such as South America and India should be viewed positively, as should the openness of countries traditionally closely aligned with the United States, such as Canada, to strengthening relations with Europe.
\nHowever, the true source of strength for Made in Italy remains a more integrated and credible Europe. Italian companies export far more effectively when they are perceived as part of a solid European system, capable of negotiating, protecting its supply chains and reducing internal barriers.
\nAlongside this, there is also a distinctly Italian barrier that weighs heavily on competitiveness: energy costs. The significant gap compared to other European countries represents a structural handicap, especially for energy-intensive sectors. There is a need to accelerate the development of renewable sources and to overcome a pricing model that currently places disproportionate costs on producers compared to their competitors.
\nIn the short term, therefore, the resilience of the sector depends on three concrete factors: more diversified markets, a more integrated Europe, and a reduction in energy costs that restores competitive conditions comparable to those of Italy\u2019s main European partners.<\/p>\n<\/div>

The Graphic Industry and the 5.0<\/p>\n

Transition<\/p><\/h3><\/div>

MetaPrintArt<\/b> \u2013 Remaining within the graphic industry, the 5.0 transition is often presented as a decisive step in maintaining competitiveness, especially for SMEs. Many companies were relying on incentives, but current industrial policy seems to have scaled back or significantly complicated this path.
\nWhat is your assessment of this choice, and what risks do you see for the sector?<\/i><\/p>\n

Nicola Muraro<\/b> \u2013 Industry 4.0 worked because it was based on a simple principle: encouraging tangible investments in technology and productivity, while leaving industrial choices to companies themselves. Industry 5.0 has introduced objectives that are also legitimate, such as sustainability and attention to people, but it has done so through complex instruments that are poorly aligned with the reality of SMEs.
\nIn this transition, the current government\u2019s industrial policy has shown a clear limitation: failing to understand that productive transitions are not driven by ideological frameworks or abstract administrative criteria, but by clear, stable rules focused on investment.
\nThe scaling back of incentives and regulatory uncertainty have ended up freezing industrial decisions that were already difficult, especially in capital-intensive sectors such as the graphic industry.
\nIn the short term, the risk is a slowdown in investment and a loss of competitiveness compared to countries that are supporting the transition with greater pragmatism.
\nWhat was needed \u2013 and is still needed \u2013 is an industrial policy capable of accompanying companies step by step: simple incentives, clear time horizons, attention to structural costs such as energy, and trust in companies\u2019 ability to turn technology into industrial value.<\/p>\n

We thank Nicola Muraro for his availability and for the clarity of his insights, which we hope will prove useful to the entire graphic and publishing industry supply chain.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Dalla stampa digitale alla geopolitica, Nicola Muraro ci offre uno sguardo critico sulle trasformazioni che stanno ridefinendo mercati, regole e competitivit\u00e0.<\/p>\n","protected":false},"author":2,"featured_media":62213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8491,7731,12285,8100],"tags":[14598,14599,8546,14600,14601,14602,9308,14604,14605],"class_list":["post-62244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evidence","category-international-en","category-interviste-en","category-i-mercati-e-la-vita-in-azienda-en","tag-book-on-demand-en","tag-dominio-selettivo-en","tag-editoria-en","tag-industria-grafica-en","tag-libri-al-volo-en","tag-nicola-muraro-en","tag-stampa-digitale-en","tag-stampa-ink-jet-en","tag-stampa-transazionale-en"],"yoast_head":"\nPower and Industry: Reading Change Without Illusions - MetaPrintArt<\/title>\n<meta name=\"description\" content=\"From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Power and Industry: Reading Change Without Illusions - MetaPrintArt\" \/>\n<meta property=\"og:description\" content=\"From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/\" \/>\n<meta property=\"og:site_name\" content=\"MetaPrintArt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MetaPrintArt\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-06T08:54:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T10:08:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1198\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marco F. Picasso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MetaPrintArt\" \/>\n<meta name=\"twitter:site\" content=\"@MetaPrintArt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco F. Picasso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/\",\"url\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/\",\"name\":\"Power and Industry: Reading Change Without Illusions - MetaPrintArt\",\"isPartOf\":{\"@id\":\"https:\/\/www.metaprintart.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg\",\"datePublished\":\"2026-03-06T08:54:58+00:00\",\"dateModified\":\"2026-03-12T10:08:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8\"},\"description\":\"From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti\",\"breadcrumb\":{\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#primaryimage\",\"url\":\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg\",\"contentUrl\":\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg\",\"width\":1198,\"height\":653,\"caption\":\"Nicola Muraro\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.metaprintart.info\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Power and Industry: Reading Change Without Illusions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.metaprintart.info\/#website\",\"url\":\"https:\/\/www.metaprintart.info\/\",\"name\":\"MetaPrintArt\",\"description\":\"Rivista di tecnica e cultura grafica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.metaprintart.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8\",\"name\":\"Marco F. Picasso\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metaprintart.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g\",\"caption\":\"Marco F. Picasso\"},\"description\":\"Giornalista e scrittore, nasce a Genova, dove si laurea in geologia. Dopo un\u2019esperienza nel settore minerario e industriale, si specializza in marketing e comunicazione tecnica. Giornalista pubblicista, \u00e8 stato redattore di Rassegna Grafica e direttore di Graphicus. Nel 2009 fonda MetaPrintArt, la prima rivista online dedicata alla tecnica e alla cultura grafica, di cui \u00e8 editore e direttore. Nel 2007 pubblica Analisi e prospettive del mondo grafico, un\u2019analisi di marketing e gestione aziendale dell\u2019industria grafica. Nel 2010 \u00e8 docente a contratto di Tecnologie di Stampa al Politecnico di Torino. Parallelamente all\u2019attivit\u00e0 giornalistica, si dedica alla scrittura. Debutta nel 1998 con il romanzo La Tunelo, in lingua Esperanto, premiato dalla rivista svizzera Literatura Foiro come Verko de la Jaro 1999. La versione italiana, con l\u2019editing e la prefazione di Wilma Coero Borga, \u00e8 in attesa di pubblicazione. Nel 2020 pubblica Il Segreto dei Dieci Laghi (DiMarsico Libri Editore), un romanzo ambientato sulle Ande, dedicato alla cultura Inca e all\u2019alfabeto dei nodi. Nel 2021, in self-publishing, esce I Cavalieri Astrali, scritto con Stefano Gatti (Stegat), una raccolta di quattro racconti iperdeterministici con un intermezzo quantistico curato da un professore universitario di fisica quantistica. Nel 2022 pubblica Un cerchio di stelle, basato sul diario di viaggio scritto nel 1960 durante un\u2019avventura in autostop alla scoperta dell\u2019Europa nascente. Nell\u2019aprile 2024, per De Ferrari Editore, esce I Briganti del Vigoleno, una fiaba per adulti o un racconto per ragazzi, scritto a quattro mani con Wilma Coero Borga. Nel tempo libero alterna la lettura al trekking e al gioco degli scacchi di cui \u00e8 istruttore di primo grado.\",\"url\":\"https:\/\/www.metaprintart.info\/en\/author\/marco\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Power and Industry: Reading Change Without Illusions - MetaPrintArt","description":"From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/","og_locale":"en_US","og_type":"article","og_title":"Power and Industry: Reading Change Without Illusions - MetaPrintArt","og_description":"From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti","og_url":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/","og_site_name":"MetaPrintArt","article_publisher":"https:\/\/www.facebook.com\/MetaPrintArt","article_published_time":"2026-03-06T08:54:58+00:00","article_modified_time":"2026-03-12T10:08:09+00:00","og_image":[{"width":1198,"height":653,"url":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg","type":"image\/jpeg"}],"author":"Marco F. Picasso","twitter_card":"summary_large_image","twitter_creator":"@MetaPrintArt","twitter_site":"@MetaPrintArt","twitter_misc":{"Written by":"Marco F. Picasso","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/","url":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/","name":"Power and Industry: Reading Change Without Illusions - MetaPrintArt","isPartOf":{"@id":"https:\/\/www.metaprintart.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#primaryimage"},"image":{"@id":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#primaryimage"},"thumbnailUrl":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg","datePublished":"2026-03-06T08:54:58+00:00","dateModified":"2026-03-12T10:08:09+00:00","author":{"@id":"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8"},"description":"From digital printing to geopolitics, a critical perspective on the transformations reshaping markets, rules and European competiti","breadcrumb":{"@id":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#primaryimage","url":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg","contentUrl":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/03\/image-1-e1772708964561.jpeg","width":1198,"height":653,"caption":"Nicola Muraro"},{"@type":"BreadcrumbList","@id":"https:\/\/www.metaprintart.info\/en\/international-en\/62244-leggere-il-cambiamento-senza-illusioni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.metaprintart.info\/en\/"},{"@type":"ListItem","position":2,"name":"Power and Industry: Reading Change Without Illusions"}]},{"@type":"WebSite","@id":"https:\/\/www.metaprintart.info\/#website","url":"https:\/\/www.metaprintart.info\/","name":"MetaPrintArt","description":"Rivista di tecnica e cultura grafica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.metaprintart.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8","name":"Marco F. Picasso","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metaprintart.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g","caption":"Marco F. Picasso"},"description":"Giornalista e scrittore, nasce a Genova, dove si laurea in geologia. Dopo un\u2019esperienza nel settore minerario e industriale, si specializza in marketing e comunicazione tecnica. Giornalista pubblicista, \u00e8 stato redattore di Rassegna Grafica e direttore di Graphicus. Nel 2009 fonda MetaPrintArt, la prima rivista online dedicata alla tecnica e alla cultura grafica, di cui \u00e8 editore e direttore. Nel 2007 pubblica Analisi e prospettive del mondo grafico, un\u2019analisi di marketing e gestione aziendale dell\u2019industria grafica. Nel 2010 \u00e8 docente a contratto di Tecnologie di Stampa al Politecnico di Torino. Parallelamente all\u2019attivit\u00e0 giornalistica, si dedica alla scrittura. Debutta nel 1998 con il romanzo La Tunelo, in lingua Esperanto, premiato dalla rivista svizzera Literatura Foiro come Verko de la Jaro 1999. La versione italiana, con l\u2019editing e la prefazione di Wilma Coero Borga, \u00e8 in attesa di pubblicazione. Nel 2020 pubblica Il Segreto dei Dieci Laghi (DiMarsico Libri Editore), un romanzo ambientato sulle Ande, dedicato alla cultura Inca e all\u2019alfabeto dei nodi. Nel 2021, in self-publishing, esce I Cavalieri Astrali, scritto con Stefano Gatti (Stegat), una raccolta di quattro racconti iperdeterministici con un intermezzo quantistico curato da un professore universitario di fisica quantistica. Nel 2022 pubblica Un cerchio di stelle, basato sul diario di viaggio scritto nel 1960 durante un\u2019avventura in autostop alla scoperta dell\u2019Europa nascente. Nell\u2019aprile 2024, per De Ferrari Editore, esce I Briganti del Vigoleno, una fiaba per adulti o un racconto per ragazzi, scritto a quattro mani con Wilma Coero Borga. Nel tempo libero alterna la lettura al trekking e al gioco degli scacchi di cui \u00e8 istruttore di primo grado.","url":"https:\/\/www.metaprintart.info\/en\/author\/marco\/"}]}},"views":104,"_links":{"self":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts\/62244"}],"collection":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/comments?post=62244"}],"version-history":[{"count":4,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts\/62244\/revisions"}],"predecessor-version":[{"id":62248,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts\/62244\/revisions\/62248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/media\/62213"}],"wp:attachment":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/media?parent=62244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/categories?post=62244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/tags?post=62244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}