{"id":63867,"date":"2026-09-10T16:00:09","date_gmt":"2026-09-10T14:00:09","guid":{"rendered":"https:\/\/www.metaprintart.info\/?p=63867"},"modified":"2026-09-10T16:00:09","modified_gmt":"2026-09-10T14:00:09","slug":"when-trust-becomes-a-business-strategy","status":"publish","type":"post","link":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/","title":{"rendered":"When trust becomes a business strategy"},"content":{"rendered":"

30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.<\/h2><\/div>

Can a successful business partnership begin without a contract?<\/span><\/p>\n

It may sound like a strange question. But for Chiara Prati<\/b>, CEO & CSO of PRATI srl<\/b>, the answer is simple: \u201cWhen it is built on unwavering trust, absolutely<\/em>.\u201d<\/span><\/p>\n

This is precisely how the story of Prati <\/b>and Germ\u00e1n Calvo<\/b> began.<\/p>\n

In 1997, the Prati<\/b> family met Calvo<\/b> in Argentina, where he was then working with Automaci\u00f3n Gr\u00e1fica S.A.<\/b> From that meeting came a cooperation that has now lasted almost 30 years \u2013 an unusually long and valuable partnership in the international label industry.<\/p>\n

Calvo became Prati’s representative in Argentina, at a time when the country’s economy was going through particularly difficult years. Yet the local market needed reliable solutions for self-adhesive labels, increasingly important not only for domestic production but also for companies looking towards export markets.<\/p>\n

The story is told in an interesting interview published by Prati<\/b> in its Solar Conversations<\/i> series, a conversation with Germ\u00e1n Calvo that offers much more than a simple account of a business relationship. Read the full Solar Conversation<\/i><\/strong><\/a> with Germ\u00e1n Calvo.\u00a0<\/b><\/span><\/p>\n

\"\"

Chiara Prati & German Calvo<\/em><\/p><\/div>\n<\/div>

Trust comes first<\/h3><\/div>

Reading Calvo<\/b>‘s story, one element emerges particularly clearly: the partnership did not grow simply because there was a good product to sell.<\/p>\n

It grew because there was trust.<\/span><\/p>\n

When Prati <\/b>supplied its first machine in Argentina, Pietro Prati<\/strong> personally travelled there and stayed for as long as necessary to provide complete training on the equipment.<\/p>\n

Today this may sound obvious. In the 1990s, and especially when entering a distant and complex market, it was anything but.<\/p>\n

It was an investment in people, in the customer and in the future of the market. An investment that requires the courage to look much further ahead than the immediate sale.<\/p>\n

And this became part of Prati’s approach to international markets: be present.<\/span><\/p>\n

Not simply through a local agent, but alongside the agent and the customer. Understand the market. Help solve problems. Train people. Remain available when things become difficult.<\/p>\n

In other words, make the customer feel that the manufacturer is there. Always.<\/p>\n<\/div>

More than selling technology<\/h3><\/div>

Calvo<\/b>‘s career followed a similar path. The same qualities that helped him build the relationship with Prati \u2013 resilience, courage, curiosity and the ability to build trust \u2013 also shaped his professional journey.<\/span><\/p>\n

He continued to believe in his business through some of Argentina’s most challenging economic periods. And when digital technologies began transforming the printing industry, he chose not simply to follow the trend, but to create his own path, founding Digital&Flexo<\/strong><\/a>.<\/p>\n

That is perhaps the most interesting aspect of this story.<\/p>\n

Calvo did not limit his role to selling printing technology. He became a trusted consultant for his customers: someone able to understand their problems, discuss possible solutions and remain alongside them when the market became more difficult.<\/span><\/p>\n

And earning trust is one thing. Keeping it for 30 years is quite another.<\/span><\/p>\n<\/div>

A partnership is built over time<\/h3><\/div>

The story of Prati<\/b> and Germ\u00e1n Calvo<\/b> therefore goes beyond a successful commercial relationship.<\/p>\n

It is a small but significant example of how international business can work when technology, people and markets are connected by a common long-term vision.<\/p>\n

After almost three decades, the partnership between Prati and Germ\u00e1n Calvo offers a simple lesson: in business, the most valuable investments are often those whose returns cannot be measured on the day the contract is signed.<\/span><\/p>\n

\n

A machine can start a relationship. A contract can formalise it.\u00a0<\/em><\/strong>
\nBut only trust, presence and mutual commitment can make it last.<\/em><\/strong><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>

\"Quando<\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.<\/p>\n","protected":false},"author":2,"featured_media":63861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8501,7731,8100],"tags":[15158,15159,8502,12245,15160,15161,13947,8274,14370],"class_list":["post-63867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie-in-breve-en","category-international-en","category-i-mercati-e-la-vita-in-azienda-en","tag-chiara-prati","tag-digitalflexo","tag-etichette-en","tag-etichette-autoadesive-en","tag-finishing-etichette","tag-german-calvo","tag-jupiter-en","tag-prati-company-en","tag-prati-srl-en"],"yoast_head":"\nWhen trust becomes a business strategy - MetaPrintArt<\/title>\n<meta name=\"description\" content=\"30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When trust becomes a business strategy - MetaPrintArt\" \/>\n<meta property=\"og:description\" content=\"30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"MetaPrintArt\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MetaPrintArt\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-10T14:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"846\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marco F. Picasso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MetaPrintArt\" \/>\n<meta name=\"twitter:site\" content=\"@MetaPrintArt\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco F. Picasso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/\",\"url\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/\",\"name\":\"When trust becomes a business strategy - MetaPrintArt\",\"isPartOf\":{\"@id\":\"https:\/\/www.metaprintart.info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg\",\"datePublished\":\"2026-09-10T14:00:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8\"},\"description\":\"30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#primaryimage\",\"url\":\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg\",\"contentUrl\":\"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg\",\"width\":1280,\"height\":846,\"caption\":\"la collaborazione tra Prati e Germ\u00e1n Calvo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.metaprintart.info\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When trust becomes a business strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.metaprintart.info\/#website\",\"url\":\"https:\/\/www.metaprintart.info\/\",\"name\":\"MetaPrintArt\",\"description\":\"Rivista di tecnica e cultura grafica\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.metaprintart.info\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8\",\"name\":\"Marco F. Picasso\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metaprintart.info\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g\",\"caption\":\"Marco F. Picasso\"},\"description\":\"Giornalista e scrittore, nasce a Genova, dove si laurea in geologia. Dopo un\u2019esperienza nel settore minerario e industriale, si specializza in marketing e comunicazione tecnica. Giornalista pubblicista, \u00e8 stato redattore di Rassegna Grafica e direttore di Graphicus. Nel 2009 fonda MetaPrintArt, la prima rivista online dedicata alla tecnica e alla cultura grafica, di cui \u00e8 editore e direttore. Nel 2007 pubblica Analisi e prospettive del mondo grafico, un\u2019analisi di marketing e gestione aziendale dell\u2019industria grafica. Nel 2010 \u00e8 docente a contratto di Tecnologie di Stampa al Politecnico di Torino. Parallelamente all\u2019attivit\u00e0 giornalistica, si dedica alla scrittura. Debutta nel 1998 con il romanzo La Tunelo, in lingua Esperanto, premiato dalla rivista svizzera Literatura Foiro come Verko de la Jaro 1999. La versione italiana, con l\u2019editing e la prefazione di Wilma Coero Borga, \u00e8 in attesa di pubblicazione. Nel 2020 pubblica Il Segreto dei Dieci Laghi (DiMarsico Libri Editore), un romanzo ambientato sulle Ande, dedicato alla cultura Inca e all\u2019alfabeto dei nodi. Nel 2021, in self-publishing, esce I Cavalieri Astrali, scritto con Stefano Gatti (Stegat), una raccolta di quattro racconti iperdeterministici con un intermezzo quantistico curato da un professore universitario di fisica quantistica. Nel 2022 pubblica Un cerchio di stelle, basato sul diario di viaggio scritto nel 1960 durante un\u2019avventura in autostop alla scoperta dell\u2019Europa nascente. Nell\u2019aprile 2024, per De Ferrari Editore, esce I Briganti del Vigoleno, una fiaba per adulti o un racconto per ragazzi, scritto a quattro mani con Wilma Coero Borga. Nel tempo libero alterna la lettura al trekking e al gioco degli scacchi di cui \u00e8 istruttore di primo grado.\",\"url\":\"https:\/\/www.metaprintart.info\/en\/author\/marco\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When trust becomes a business strategy - MetaPrintArt","description":"30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/","og_locale":"en_US","og_type":"article","og_title":"When trust becomes a business strategy - MetaPrintArt","og_description":"30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.","og_url":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/","og_site_name":"MetaPrintArt","article_publisher":"https:\/\/www.facebook.com\/MetaPrintArt","article_published_time":"2026-09-10T14:00:09+00:00","og_image":[{"width":1280,"height":846,"url":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg","type":"image\/jpeg"}],"author":"Marco F. Picasso","twitter_card":"summary_large_image","twitter_creator":"@MetaPrintArt","twitter_site":"@MetaPrintArt","twitter_misc":{"Written by":"Marco F. Picasso","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/","url":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/","name":"When trust becomes a business strategy - MetaPrintArt","isPartOf":{"@id":"https:\/\/www.metaprintart.info\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg","datePublished":"2026-09-10T14:00:09+00:00","author":{"@id":"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8"},"description":"30 years of partnership between PRATI and Germ\u00e1n Calvo shows that it is possible.","breadcrumb":{"@id":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#primaryimage","url":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg","contentUrl":"https:\/\/www.metaprintart.info\/wp-content\/uploads\/2026\/09\/FOTO-RUBRICA-conversazioni-solari-e1788933798649.jpg","width":1280,"height":846,"caption":"la collaborazione tra Prati e Germ\u00e1n Calvo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.metaprintart.info\/en\/international-en\/63867-when-trust-becomes-a-business-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.metaprintart.info\/en\/"},{"@type":"ListItem","position":2,"name":"When trust becomes a business strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.metaprintart.info\/#website","url":"https:\/\/www.metaprintart.info\/","name":"MetaPrintArt","description":"Rivista di tecnica e cultura grafica","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.metaprintart.info\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.metaprintart.info\/#\/schema\/person\/cc5500bb7dccc4aaf816807b65b138b8","name":"Marco F. Picasso","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metaprintart.info\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9426752b64f49a5de36eed69cb4cb084?s=96&d=mm&r=g","caption":"Marco F. Picasso"},"description":"Giornalista e scrittore, nasce a Genova, dove si laurea in geologia. Dopo un\u2019esperienza nel settore minerario e industriale, si specializza in marketing e comunicazione tecnica. Giornalista pubblicista, \u00e8 stato redattore di Rassegna Grafica e direttore di Graphicus. Nel 2009 fonda MetaPrintArt, la prima rivista online dedicata alla tecnica e alla cultura grafica, di cui \u00e8 editore e direttore. Nel 2007 pubblica Analisi e prospettive del mondo grafico, un\u2019analisi di marketing e gestione aziendale dell\u2019industria grafica. Nel 2010 \u00e8 docente a contratto di Tecnologie di Stampa al Politecnico di Torino. Parallelamente all\u2019attivit\u00e0 giornalistica, si dedica alla scrittura. Debutta nel 1998 con il romanzo La Tunelo, in lingua Esperanto, premiato dalla rivista svizzera Literatura Foiro come Verko de la Jaro 1999. La versione italiana, con l\u2019editing e la prefazione di Wilma Coero Borga, \u00e8 in attesa di pubblicazione. Nel 2020 pubblica Il Segreto dei Dieci Laghi (DiMarsico Libri Editore), un romanzo ambientato sulle Ande, dedicato alla cultura Inca e all\u2019alfabeto dei nodi. Nel 2021, in self-publishing, esce I Cavalieri Astrali, scritto con Stefano Gatti (Stegat), una raccolta di quattro racconti iperdeterministici con un intermezzo quantistico curato da un professore universitario di fisica quantistica. Nel 2022 pubblica Un cerchio di stelle, basato sul diario di viaggio scritto nel 1960 durante un\u2019avventura in autostop alla scoperta dell\u2019Europa nascente. Nell\u2019aprile 2024, per De Ferrari Editore, esce I Briganti del Vigoleno, una fiaba per adulti o un racconto per ragazzi, scritto a quattro mani con Wilma Coero Borga. Nel tempo libero alterna la lettura al trekking e al gioco degli scacchi di cui \u00e8 istruttore di primo grado.","url":"https:\/\/www.metaprintart.info\/en\/author\/marco\/"}]}},"views":2,"_links":{"self":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts\/63867"}],"collection":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/comments?post=63867"}],"version-history":[{"count":7,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts\/63867\/revisions"}],"predecessor-version":[{"id":63890,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/posts\/63867\/revisions\/63890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/media\/63861"}],"wp:attachment":[{"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/media?parent=63867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/categories?post=63867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metaprintart.info\/en\/wp-json\/wp\/v2\/tags?post=63867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}