BeeGraphic announced that it has partnered with US-based Digimarc Corporation to provide of Digimarc Barcode service offering to its customers and prospects. Includes in this partnership is the completion of Packaging Enhancement training enabling BeeGraphic to introduce Digimarc Barcode technology to Brands and Retailers, with the ability to turn packaging and labels into intelligent and responsive media, delivering new life to printed communications and to help Brands more easily engage with consumers.
BeeGraphic is a leading provider of products, services and consultancy for the global Packaging & Label industry. BeeGraphic solutions drive profitability in the packaging and printing supply chain by providing efficiency, productivity, integration and quick return on investment.
“We are proud to consolidate our partnership with Digimarc. – says Goliardo Butti, CEO of BeeGraphic – From the very first moment we came into contact with this company we realized the exceptional potential of Digimarc Barcode and we started to promote it within the market. This innovation, together with our service application and BackOffice data collector “StealthCode®”, specifically developed by BeeGraphic IT Engineers, get stronger and enable Retailers and Brands to increase “Customer Engagement” and “Brand Loyalty” like never before”.
Digimarc Barcode contains the same Global Trade Item Number (GTIN) information found in traditional UPC/EAN symbols, but are imperceptible to the human eye, and repeated across the entire packaging surface, significantly increasing the speed and accuracy of inventory scanning. It can be incorporated into virtually any form of media, without taking up any space unlike traditional barcodes or QR codes. Digimarc Barcodes are easily and reliably read by POS image scanners, smartphones, machine vision cameras and other devices.
“Through our partner program, we will work closely with BeeGraphic to drive new value and ease-of-use for customers looking for the latest packaging technologies,” said Scott Wilcox, Vice President of Client Services, Digimarc. “We appreciate their partner support and driving greater adoption of the Digimarc Barcode across their customer base.”