At Iran Print-Pack 2016, OMET breaks into Middle-East market for labels and packaging.
Technology and knowledge. Thanks to these key points, Italian company OMET was able to collect huge interest in the Iranian market, one of the areas with the highest potential in the global packaging printing sector. At the International Iran Print-Pack 2016 (Teheran 25-28 December), OMET was well represented by the agent Naem – Global PACkaging brand who managed to set the basis for a few installations in 2017 and strengthen its collaboration with local institutions for a series of education courses on current business topics.
OMET is one of the first Italian companies to enter Iran: with a population of 70 million inhabitants and an ever-growing industry, the entire economy of this country is in continuous evolution, as well as the packaging printing business, which has acquired a prime relevance inside the communication system. The 23rd edition of the International Iran Print-Pack confirmed its relevance in the entire sector, with 520 exhibitors and high turnout of visitors coming mainly from Middle-East and Muslim countries.
“In the next 5 years this will be one of the most promising markets for OMET – stated Naim Yavuz, OMET’s agent for Iran and Turkey -. We want to give our contribution to the growth and the spread of global standards in this area, by helping the local institutions with the promotion of technical and educational training concerning label printing technologies and processes”. The first lessons will be about anilox technology and die-cutting process, with focus on the “problem solving”.
OMET sponsors also 4 scholarships dedicated to the students of the first academic course focused on label printing, organized by IPIEU (Iran Print Industry Exporters Union) in collaboration with Color Research and Development Center (of the Iranian Ministry of Science, Research and Technology), the Iranian Chamber of Commerce and Ministry of Culture.
Technologies used in labelling, resins, digital printing, color management and environmental sustainability are some of the topics discussed during the lessons, integrated with the tour of a few companies operating in this sector. These courses are supported by educational seminars about international business trends, organized by Iranian Chamber of Commerce in collaboration with Tarsus Group, coordinator of Labelexpo.