Award-winning UV technology: Packaging concept “X-Press-U“ wins renowned design competition.
In the Red Dot Award: Brands & Communication Design 2019, UV specialist and system manufacturer IST Metz has won the Red Dot in the category “Packaging Design” with its “X-Press-U” packaging concept, which combines printing technology and culinary delights.
IST Metz succeeded in winning over the international jury with its project in the Red Dot Award: Brands & Communication Design 2019. Based on the high design quality and creative accomplishment of the “X-Press-U” concept, the jurors awarded the sought-after Red Dot. Over several days, the experts had scrutinised, discussed and assessed a total of 8.697 international entries to the competition to ultimately select the best for an award.
The “X-Press-U” concept by UV systems manufacturer IST Metz takes UV printing and finishing techniques and combines them with culinary delights. The concept features a selection of coffee capsules paired with matching pralines, the creation of individual personas, and a printed paper sleeve with a highly sophisticated finish. As a visual representation of the symbiotic relationship between coffee and praline, the personas offer high recognition potential.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, explains: “For around 65 years, the Red Dot Award as one of the world’s largest design competitions has been providing a platform for designers, agencies and companies to evaluate good design. I want to congratulate the laureates sincerely on their distinction, which both bears testimony to their convincing performance and highlights their quality and design leadership. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”
On 1 November 2019, the Red Dot Award: Brands & Communication Design 2019 will celebrate its crowning finale and thus the best of the year. IST