First seminar “VIP – Very Impressive Printing” at IST METZ in Nürtingen on September 22th

An extraordinary print product is made of more than just paper and ink. High-class coating, elaborate embossing, delicate laser punching or innovative processing make printed paper special. An outstanding print product intrigues customers, it surprises and fascinates them. At the seminar „VIP – Very Impressive Printing“, IST METZ GmbH presented numerous creative possibilities for finishing.

Customers and representatives from advertising agencies got to know unusual print products and their production process at the UV manufacturer IST METZ in Nürtingen near Stuttgart, Germany. Highlights in printing, finishing and processing and digital extensions were presented that offer new possibilities in the creative process.

Andreas Bosse, Head of Marketing & Communications at IST METZ, talked about the changes on the printing market over the last few years. A print product has to stand out by means of an added value, he said. Stefan Feil, Director Technical Marketing at IST METZ, explained how this can be achieved.
He mentioned the advantages of UV printing which allows for high-class coatings at high production speed. He also showed some examples that have been manufactured on the printing press of IST METZ.

Inline embossing has been used on two of the presented products. Reinhold Hiller, Product Manager IOC Offset System at Kocher + Beck GmbH + Co. Rotationsstanztechnik KG described the process. The forming die and substrate can be installed easily into the machine without further modifications. Print products are upgraded by the sophisticated inline embossing.

A print product can have an added value through the connection with digital media, as Felix Müller, Managing Director of Visionsbox GmbH & Co. KG, explained in more detail.
The UV DAYS packaging of IST METZ for example, which has been awarded several times last year, was extended by a 3D animation showing the transformation from packaging to ambient light.

Benjamin Alle, Managing Director of Highlight Media GmbH, talked about laser finishing and also showed some examples for delicate laser punching. To attract the customer’s attention, print products repeatedly require new ideas in processing. Dietmar Berger, Managing Director of Druckweiterverarbeitung Berger, presented several creative solutions in his concluding speech.