Sun Chemical and BASF present the potential of their latest solvent-free ink solutions to deliver more sustainable flexible packaging.

STB_0322_press_image_smallRepresentatives from the leading flexible packaging community were given an exclusive insight in to the latest market trends, key challenges and issues that are driving packaging development at an exclusive event in Düsseldorf hosted by Sun Chemical and BASF. Entitled ‘Packaging for a more sustainable world’, the event highlighted the ever-growing demands of the consumer for smarter and more sustainable packaging and the need for brand owners and their packaging converters to be able to react to and anticipate future changes.

Keynote speakers included Dr Benjamin Punchard, Global Packaging Insights Director at Mintel who highlighted the need for more innovative packaging solutions to enable waste-conscious consumers to play their part in reducing food waste, which currently stands at 2 billion tonnes a year.

STB_0422_press_image_smallDr Punchard noted changing consumer perceptions with 61% of consumers now more aware of the food they waste, with 60% unhappy with this wastage. He also outlined how flexible packaging, in particular pouches and resealable closures are playing a valuable role in extending shelf-life and reducing food waste, while lightweighting was another area of importance in lowering material unit costs, reducing bulk in product display and storage, as well as minimising material waste disposal for the consumer.