To allow customers to really ‘feel’ the product line of exclusive hosiery and shapewear brand ITEM m6 from high-tech German manufacturer medi developed an ingenious concept.
Enhancing the POS experience with good enough to touch material. The silky touch of Sappi’s bright white carton material Algro Design and a practical click closure make the premium quality of the contents clear from the outside. 
With its audible click closure and silky touch, the elegant packaging concept for premium hosiery from German manufacturer medi doesn’t just appeal to customers in stores: it has also won over two important award committees. At this year’s Red Dot Design Award gala, the packaging for the exclusive hosiery and shapewear brand ITEM m6 was crowned a winner. And at the Pro Carton ECMA Awards 2015, the resealable packaging with the soft touch was a finalist in the non-food category.
In both visual and tactile terms, the packaging makes an instant impression, conveying the qualities of the product inside. Products for women are packaged in brilliant white – for which Sappi’s bright white carton material Algro Design, with a weight of 350 gs/m², was chosen – while men’s products catch the eye in intense black. In both cases, high ink coverage is achieved with UV printing. Combined with a soft-touch coating, this creates a silky surface finish that reflects the comfort of the products when worn.
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